The Analyses Of Overseas Market Strategy Of OnlineNIC, Inc.

OnlineNIC,Inc. is an ICANN accredited internet top level domain name registrar located in China,focuses on providing network solution for Small &Medium size enterprises. OnlineNIQInc. starts its overseas business since 2000.Based on the analyses of the history and current condition of domain registration industry as well as the reason why OnlineNIC performed poorly in overseas business,this thesis does a TOWS analyses for OnlineNIC,then comes up with a two-step strategy:First,to take full advantage of its core strength of low cost,such as selling domains to international market at low price,try to become top 10 in domain market share globally;Second,to promote some value-added services for better makeup.Chapter 1 introduces the background of the domain industry and OnlineNIC itself,illuminates the necessity of the overseas market strategy making.Chapter 2 analyses the TOWS for OnlineNIC to develop its overseas business and the necessity & feasibility for OnlineNIC to take advantage of its core strength of low cost to raise the market share,and to promote value-added internet services.Chapter 3 focuses on the tactics of low price,perfect service,reseller channel developing and suitable organization in order to ensure the target to be realized.Chapter 4 appraises the performance of the practice of the strategy,comes to a conclusion that it not only results in good revenue and profit for company,but also builds a basis for the eventual realization of the whole strategy,while there are still some problems of the strategy,OnlineNIC need to research more in marketing.