The Study Of Integrate Commutation Of Consumable Brand

Brand although produce very and early, only after market compete evolve with the high stage that spirit with the emotion is main just appear its importance. Future of market competition main now the brand's competition top. But China' s market is still the immaturity, Chinese business enterprise know to the brand' s importance far not enough, and lack the real fulfillment of brand developments. Furthermore, is all and very along with the experience in the further and outward open, face the abroad funding of Chinese market and the brand operation of the business enterprise the mighty opponent, China want to have a right way a brand operation of establishing to suit the oneself actuality the mode. But in the influence that the outside the country business enterprise that brand compete is inside, and the consumer goods produce biggest. Moreover, cultural heritage that standpoint that spread to see concerning the brand in the marketing is in the theories, the up to the present is not elaborate. Under this kind of situation, very the necessity there is take intoning the research, bring upping to aim at the consumer goods of system spread the mode the integration brand of current brand theories, and resolve this problem.Main contents that This text is with the system view , control view , information the view wait is predominance to thought, bring up the consumer goods brand integrate to spread the model. Method that discuss to include: The consumer goods brand integrates to spread the overview. The integration research, consumer of the consumer goods brand the integration of behaviorbrand study, spread the medium' s integration the research, consumer goods brand to spread the process' s integration, application system the engineering establish the consumer goods brand the integration the model that spread, and integrate to spread the result to proceed the fixed amount valuation to consumer goods brand. And development consumer goods brand the integration spread the result the valuation the system, and ask for help the calculator, and realize to the f leetness analysis that the consumer goods brand integrate to spread.This thesis pass the treatise of the above contentses, and would like to to bring up a consumer goods brand that suit the China actuality spread the fulfillment mode, another hope can pass the thesis' s research, for the researcher that afterwards provide the amplitude of way of thinking, make the consumer goods brand spread the research to no longer limit at the norm the research, but make a point of the research way of thinking that settle sex and fixed amount' s lay equal stress on.