Analysis On The Marketing Strategy Of Native And Foreign Drink Brands

Since 1980, many foreign and native drink brands have emerged in China soft drinks industry. They have brought about a hard competition, In general, the marketing strategy is vital to their success.Our native brands have achieved certain success in some categories of drinks. Is there any chance for native brands to succeed in other kinds of drinks? How could they find their way to develop quickly. We should research the soft drink market before we make a conclusion.In the article, I reviewed the development of China soft drinks market, described present domestic competition situation, analyzed the market development elements, the international giants strategies and the native brands' strength and disadvantage. My conclusion is competition of drink brands is based more and more on integrated marketing power. Native brands still have their advantage in some aspects. They still have chance to win in other sorts of soft drink market.