The Marketing Combination Strstegy Of CDMA In Telling

In this article,I reviewed the development of Chinese mobile phone market, described present domestic mobile phone market,analyzed the market development driving elements, TY's strength,weakness, advantages and opportunities.This paper will put forward the combined marketing policies of TY linking successful experience abroad through analysis to the actual combined marketing, policies and problems for TY. At last, I give my suggestions on market segment,channel construction,service and liaison for the Chinese enterprises to compete with other mobile phone companies.So as to ensure that the corporation and customer all win, and to ensure the corporation to have long-term competitive superiority.The paper tries to consider the practice and make the measures operational. It will play a guidance part in the marketing activity of TY.