Marketing Strategy Analysis Of Henan Superhighway Network Technology Co.

This paper is the marketing analysis of Henan Superhighway Co,Ltd. in the area of Internet Games. This paper introduces the developing process and market status of Chinese Internet Game Industry in details combined with statistics data. The analysis consists of the scope, volume and developing trend in the future, competitors and their advantages and operation methods, competing status as well as different products and services and operation models analysis of this industry. Based on that, this paper concludes the normal competing character---winner wins all, and summarizes the normal competing rules, that is, fully take advantage of the viscosity and mutual reacting to develop the business in this industry.On the basis of the internal and external surroundings that Henan Superhighway Co,Ltd. Is facing, this paper analysis in detail how this company should choose the right segment and entry strategy. Through the consumer demands analysis in the Internet era and using the gaming & strategic marketing theory, this paper brings forward the viewpoint of Co-orpetion, that is the combination of cooperation and competition. By means of changing the main factors of gaming & strategic marketing theory, i.e. players, added-value, rules, tactics and scope, enterprises can develop their business in the business games.This paper suggests the right strategy selecting on the basis of the advantage of the company and emphasizes the setting up of Brand in this Internet era economy. It states the analysis of positioning, promotion and extending of brand and brings forward the marketing strategy for Henan Superhighway Co,Ltd. ----centering by setting up the brand of PLAY8 to differentiate itself from its competitors. The paper deeply analysis every aspects of marketing combination, i.e. 4Ps. Finally, this paper gives the concrete marketing strategy for developing in the entertainment & casual games and electric net games industry and a final solution.