TianNan Department On-line Shopping

With the info era and network economy approaching, e-commerce based on the internet technology is marching into the commercial field and has made far-reaching effect on traditional retailing operation, consumption pattern and commercial link like trade, circulation and consumption etc. During the globalized e-commerce upsurge at the end of the 20th century, TianNan Department, a large-scale Department Retailing enterprise in Guangzhou, has launched its own website (http://www.tiannan.com) and made the online deals come true. However, the worldwide e-commerce sharply slacks up, TianNan Department is confronted with unprecedented dilemma. How is the future going?Via the analysis of retailing e-commerce including its value source and commodity circulation pattern reform caused by it, this article goes in for the point that network shopping of retailing is supposed to be a new retailing pattern of tremendous potential. Whereas what we should do, during the evolution from traditional retailing to e-commerce one, is to identify erroneous districts and various obstacles. Moreover, according to current status t hat e-commerce still stays at its elementary phase as well as its development trend that e-commerce will be organically combined with retailing entity, a new market strategy of network deals for TianNan Department should be remade.