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The Study On E-commerce Transformation Static In Traditional Retail Enterprises

Posted on:2004-05-25Degree:MasterType:Thesis
Country:ChinaCandidate:J WangFull Text:PDF
GTID:2156360095456758Subject:Industrial Economics
Abstract/Summary:PDF Full Text Request
E-commence has been impacting on the traditional retail enterprise. With our country joined in WTO, it is more and more important for our traditional retail enterprise to implement E-commence transformation with different extent. However, the process of E-commerce transformation goes with high risk. Fist of all, one of key problem is the choice of time and mode. So, study on E-commence transformation static has great meaning in theory research and practice.In fact, the EC theory is based on kinds of management theory, such as, integrating information from market by EC is the research field of marketing, integrating information from supply chain is the research field of supply chain management, and this paper so on. The cases in this paper are analyzed through Matlab6.0 and SPSS. The field of study is listed as follows:â‘  External environmental analysis of traditional retail enterprise; Based on the opportunity of market, this paper put forward the muster of EC-transform tactic that is made up of the influence velocity based on applying the fuzzy analysis of kind gathering of object selection in compatibility of online selling products and the influence depth based on forecasting model of new product market diffusion.â‘¡ Internal resource analysis of traditional retail enterprise; Retail enterprises are divided into three hierarchies from the knowledge theory, which are distinguished by the indexes of deposited knowledge with applying AHP and the indexes of the extent of information with applying the principal components analysis.â‘¢ The model of tactic selection; With applying the Hotelling model and game theory, this paper puts forward the two steps model in the process of EC-transform and the model of tactic selection in each step. â‘£ With applying BPANN, the model of tactic selection can be put in practice. The key problem of applying BPANN is efficiency of arithmetic, which is solved by comparing efficiency of arithmetic in different arithmetic.
Keywords/Search Tags:retail enterprise, E-commerce, model of tactic selection, BPANN
PDF Full Text Request
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