The Marketing Strategy Design For JHCo

Since the concept of marketing was introduced into our country, with over twenty years' spread and research, it has been widely recognized and accepted by the enterprises. Nowadays, more and more enterprises carry out the marketing campaigns according to the requirement of the concept of marketing, which is very helpful for the domestic enterpeises to adapt the market and to participate the market competition. However, during the application of the marketing, there are still some mistakes in the domestic enterprises, of which the most important problem is that there is no integrated and normal marketing strategy to guide the enterprises' marketing campaign. In this case, the enterprise's marketing campaign is of greatly disordered and blingdness. The root cause is that the enterprises have no sufficient knowledge of the importance of the marketing strategy and no scientific way to develop the marketing strategy. Then there will be a summary of the special implication of developing the marketing strategy, by the way of summary comment of the implementation and result of the strategy.Through the analysis and concluding to the marketing strategy theories, and on the basis of real practice analysis of the JH Company marketing strategy design, this thesis get a summary of some principles and approaches of developing the marketing strategy. This provides powerful practical guidelines for the enterprises to develop the market strategy more efficiently.