Research On Service Marketing Strategy For The Junzheng Law Firm Of Xinjiang

With the rapid development of market economy and the continuous promotion of national legal system construction,the lawyer service industry in China has been unprecedented development,and the lawyer legal service has gradually penetrated into many fields such as international trade,financial securities and so on.The rapid development of lawyer industry not only promotes the development of social system and national economy,but also plays an increasingly important role in political education and human society.However,due to the late start of the law industry in China,most of the law firms in China have some problems in the development,such as lagging management concept and single service marketing means,which can not meet the needs of the modern legal market and seriously restrict the long-term and stable development of law firms in China.Therefore,how to effectively solve the main problems in the development of law firms under the guidance of market economy,meet the needs of social legal services,and explore effective marketing strategies for legal services has become an urgent problem for Xinjiang Junzheng law firms.Xinjiang Junzheng law firm is a representative small and medium-sized law firm in Shihezi.For other small and medium-sized law firms whose current market operation mode is not clear,the research and conclusion of Junzheng law firm’s service marketing strategy can be used for reference for other small and medium-sized law firms.Based on this,this paper makes a comprehensive and systematic study on the service marketing strategy of Xinjiang Junzheng law firm.Firstly,it expounds the service marketing,STP marketing theory,7PS service marketing strategy and other related theories;secondly,it elaborates the basic situation and current situation of Xinjiang Junzheng law firm’s service,and actively explores the current Junzheng law firm’s service based on this The main problems existing in business marketing,such as the target market is too broad and the price positioning is not clear.Finally,based on the 7PS service marketing theory,the service marketing strategy suitable for Junzheng law firm is formulated from seven aspects,such as product,price and channel,so as to provide useful reference for effectively improving the legal service quality and social influence of Junzheng law firm.In the research,the paper finds that although Xinjiang Junzheng law firm has made some achievements in many fields,it has not established a comprehensive and systematic service marketing system.In the service marketing management,there are still many problems,such as the target market is too broad.In the development,we must change our own development concept,strengthen internal management,and really build a suitable system According to its own development,the service marketing system;the law firm belongs to the economic organization that provides relevant legal services for the demanders,which is restricted by the market economy,so it is necessary to carry out service marketing under the fierce market competition.This paper summarizes the relevant theories of the service marketing of the law firm,and makes it clear that the law firm must adhere to the development with the times,Starting from seven aspects of product strategy and price strategy,this paper realizes the supplement and reference to the service marketing of law firms.