Market Planning Of "XiangRui Garden

The thesis contents is a " XiangRui garden" real estate item Market Planning , and the Planning from the market investigate , form the analysis( land value analysis, competition environment analysis, ) set out, and the strategy of basic strategy, Market strategy and target of the Market, here the foundation top proceeds to subdivide to target market, evaluation, choice, clear and definite target market for aiming of item, from characteristic in target market we can fix position( target customer's cluster), product in item market fixed position( function fixed position, file time fixed position, building style fixed position, total price scope), enter but clear and definite product, price, advertise, sale etc. Market strategy.Item Market primarily suffer the product strategy( because of the land with the house's " immobility", therefore, the district is a real estate development important factor of the first), price strategy, advertise strategy, sale to carry out, market competition is these six aspect factors of politics and economics environments .Among them, product, price, advertise and sell, these four factors are belong to the items that we can control, but market factor and politics / economics factors belong to the items that we can not control. Therefore, the Market Planning is arranging the appropriate Market combination( reasonableproduct programming, careful and attentive price strategy, valid advertisement plan, thoroughly carry out), making it accommodates with politics / economics factors.The process inside to direct Marketing prossess.Becauae the theories can makeit more reasonable, more match the actual circumstance.The thesis makes the marketing theories aim at the estate marketing, and particularly is on the market strategy usage morel in consideration of the " immobility" and the " local area of the real estate market" of the real estate product characteristic, in the advertisement medium choice, POP advertise application, price establishment, the process make a point to aim at the estate marketing.Item Market Planning get the company's approbation and is make use to the Market Planning practice.