Development Theory And Practice Of Real Estate Marketing

In this thesis, the author tried to find out the solutions for the problems that are currently existing in China's real estate marketing approach. Based on the model of identifying, analyzing, and solving the problems, the report includes six chapters which cover the following topics:Chapter IIntroduction of the background and objective of the report, and the style of the author's researching and thinkingChapter II Exposition of development of China's real estate industry and the existing problemsDiscussion on how WTO affects on China's real estate marketingIdentification of some special characteristics of China's real estate industry and their meanings in terms of real estate marketingChapter IIIResearch on advanced theories of foreign real estate marketing Identification of different stages in real estate marketingDiscussion on development of real estate marketingDiscussion on market positioning and target marketing in real estate industryChapter IVRecommendation of some advanced real estate marketing strategies including distinction marketing, brand marketing, concept marketing, and cyberspace marketingDiscussion on how to deal with the impact from WTOIllustration of two successful cases of real estate marketingChapter VPresentation of some existing misunderstandings in China's real estate marketingIndication of the best choice of real estate marketing which is integrated marketingDiscussion on necessity of management innovation of real estate marketingChapter VI Summary of the report...