Sunny Crest Marketing Strategy Research

With the development of economy of our country, the market of the real estate moves towards the standard day by day. The competition between enterprises of the real estate is added too fiercely. The importance of the marketing of the real estate becomes more obvious too at this moment. Enterprise for trying to achieve develop and raise market competitive power. The green garden of sunshine is a top-grade house project that Co., Ltd. develops that the swallow of Shijiazhuang revitalizes and buys property. It faces market keen competition how makes this project show one's talent, it is this company that enter and develop a brand-new challenge who field face this.The research purpose of this thesis is in order to be probed in the course of enterprise development one, How to use the theory about the marketing to come to make the marketing tactics of the enterprise and promote the market competitiveness of the enterprise.The author has accumulated the abundant firsthand materials after doing a large amount of market research. This text use classical marketing theories, draw lessons from new achievements in research most is through revitalizing and buy property Co., Ltd. outside marketing environment and the rival's analysis to Shijiazhuang swallow, Combine enterprise the current situation and characteristics of oneself and make products tactics, price strategy, channel tactics, promote and make up and brand popularize tactics at last. For improving the competition advantage of this company, change the extensive marketing management current situation at present, Improve the share of occupying of the enterprise in the goal market, have realistic meanings.The vacancy rate of the domestic commercial residential buildings is rising constantly at present, on one hand because of the influence with keen competition, But a more one are that developers have not made deep research to the market, lack the marketing tactics with rational science, Plan great masters and sell the idea, the era of frying the concept has not already been returned to. I hope that some analytical methods that this text explores have certain reference meanings to these enterprises. However, limited to I limited and the spaces of thesis require theoretical level, Fail to do exhaustive and deep analysis and exposition the some question authors, earnestly ask every expert and same trade to make a comment.