Strategy Research Concerning The Development Of Hong Ming Electronic Ceramic Branch

As the concept of strategy becoming popular, more and more enterprises begin to recognize the emphasis of strategy and strategic management. Facing the environment which is full of intense changes and severe challenges, Hong Ming Electronic Ceramic Branch has to apply strategic analysis at the base of analyzing outer environment and inner advantage to clear its developing strategy. So that the enterprise can keep development in a long term.The industry of electronic information develops in high speed, but the ratio of electronic components in the electronic information industry dropped. Electronic components grew up rapidly, new types of electronic components become mainstream in the development. Ceramic capacitor occupy the largest ratio in capacitor. Chip capacitor present the new trend. The market of disc ceramic capacitor is severe and full of sharp competition.Hong Ming Electronic Ceramic Branch has perfect quality insurance system, powerful research & develop ability, "Hong Ming" brand and the support of whole Hong Ming. But its high production cost, low marketratio, poor exploit in investment market lead to the competition ability oflow voltage, semi-conductor, high voltage, military ceramic capacitor is quite different.Applying the analysis methods of strategic management such as TOWS matrix, SPACE matrix, BCG matrix, IE matrix, big strategy matrix, etc., to get spare strategies such as adjustment of product structure. Applying QSPM matrix analysis, to get the strategy of "Peel off low voltage and semi-conductor ceramic capacitor, develop new type varistor and new type military components". Discussing strategic implement conditions of management, resources, organization, etc.