| Ceramics, which has a long history in china, has been very popular over the world. But nowadays many of the ceramic manufacturing enterprises in China still use the traditional way in marketing which causes a lot of inconvenience, such as long-term sale, various hierarchies, complex channels and weak capability of rapid response to the change of market. Actually, it's hard to meet customers' need with the old-fashioned way. In order to fulfill the ever-changing requirements of market competition, the enterprise is required to sell products in highly rapid ,efficient way and at low-cost. According to the actual situation of ceramics industry in China and CIMS application in Chongqing CHN-CHN Ceramics CO.LTD, this paper researches into a Products Networked Marketing System for Ceramic Manufacturing Enterprises and application.Firstly, associated with the present development of network technology, E-business and networked marketing, this paper analyzes the traditional marketing way of ceramics and then analyzes the requirements of Products Networked Marketing System for Ceramic Manufacturing Enterprises. After the adequate research on the model of Ceramic Networked Marketing System, this paper proposes an architecture configuration and running mode of Ceramic Networked Marketing System.Secondly, the four key technologies for the realization of Ceramic Networked Marketing System, the system security technology, the system database technology, the system programming technology and the product 3D dynamic technology, have been studied. Then the application examples have been forwarded.Finally, in virtue of the architecture configuration and key technologies mentioned above and based on Internet environment, the Products Networked Marketing System which is suitable for ceramic enterprises has been developed. This system has been put into real application in Chongqing CHN-CHN Ceramics CO.LTD and shows quite good application effect in Networked marketing.
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