Sales Management Of Estate Merchandise

From the reform and opening, the line of estate has changed greatly .the reform for habitation of merchandise is developing constantly. With the actualization of some policy about it, the line of estate has become more and more important for our general economy .Now the market has become a buy-off market from a selling-off market ,a sudden huge profit age to a decline profit age .The individual consumer has become the principal part of the house market. The phenomenon of housing shortage has been relaxed. How to sell the estate merchandise has become the important issue that estate enterprise must confront with. Many specializing sale trades and agency institutions come forth. The sale of the merchandise is becoming the important part of the market.Know as we all, only by successful sale can each enterprise get economy respond and gain standing development, so the sale is important for the enterprise. It's the last step of the merit realization. The estate enterprise is no exception. Along with the joining to WTO, the competition in the market has become harder than ever. The change of consumer demand has been quickened. The development of the technology make the sale environment complex and levity. The sale goal of enterprise depends on many factors. It need to construct a self-contained sale organization from strategy and use the up to date technology and modern manage measures, and realize the fixed sale aim by scientific sale management.This thesis looks back to the developing history of sale domain and analyses the actuality of estate sale domain, expatiating the building of organization, the sales plan management, the sales progeny analysis and evaluation, the sale channel strategy and sale information management to establishing the scientific estate merchandise sale system. The thesis brings forward some viewpoints and has definite manipulation.