This thesis is a case example the form, first half part introduced the United States California beef the new soldier for characteristics for big king's limited company at with ocean fast food in the fierce competition, then by oneself accurate market positioning, integrating our country food profession, practicing specially operating the strategy, making the business enterprise catena the development, most becoming our country fast food industry soldier risingPart of textual empress half, from the company gain and loss the factor analysis commence, important function that manage of business enterprise strategy, combined to put great emphasis on to discuss the choice of the market strategied, and related problem, of development etc. of property is in the United States California beef big king's limited company, on from now on of the development way of thinking, have to follow of follow the virtuous cycle's orbit, and emerge out more the foreground of the organic vitality.
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