Capital Operating Research Of Tobacco Industry

The traditional operation of an enterprise is focused on product. Modern enterprise's supernormal development has to be achieved by capital operating is a method of higher lever. It's an invertible phenomenon when the market economy has been developed to a certain stage. It plays an important role in maximizing profits, expanding market occupation, achieving economic scale reducing risk and optimizing resources allocation. Enterprise can realize the optimized strategic leap in the shortest time and fastest speed. With the coming of the integration of global economy and knowledge economy, a vast market space is now posting to capital operating.With deepening of the economic reform in our country, capital operating has become an irresistible trend today. Capital operating has shown its great power from the "giant" Huacheng in capital market to Wanxiang that forged "the third" eye with capital operating, from the new NO.1 rich man Liu YongHao to the upstart of User' Friend soft in securities market under certification system, from the procuring of Gold Cup Automobile in Shengyang by automobile tycoon the First Automobile works to the vast range reorganization of assets of Lubei chemistry.Beginning with the theory of capital operating, this paper analyzed the ways of capital operating and explained these ways through case. Then the influence on capital operating of the entry into WTO is elaborated and various environment of capital operating is analyzed. In the end, combining the situation in tobacco industry, an idea and method of capital operating is put forward. Drawing on experiences in international tobacco industry, this paper suggested a model for future development of the tobacco industry.