The Study On Optimization Management Of Investment Structure Of CGZ's Shares

Shares investment is one of the important method to form the assets of an enterprise. Furthermore, it is the core and basic part of their asset' s composition for the enterprise groups, holding companies, investment companies and assets business companies to. Therefore it will have great significance for above-mentioned enterprises to probe the investment structure of shares. Generally speaking, to optimize the management of the investment structure of shares is a crucial method to improve the assets' quality, optimize the arrangement of industry and integrate the core competency of an enterprise. By choosing the CGZ Corporation to analyze and study its optimization management of the investment structure of shares, the paper tries to seek for some usually practicable methods and thoughts useful for enterprise reform of our country.The CGZ Corporation, set up under the principle of marketing economy in this paper, is a state-owned enterprise which manages and administers state-owned assets and guarantee the maintenance and appreciation ofassets value. It is an independent investor on the market with a function of governmental investment. On the one hand, as governmental investor, it manages and administers property or shares of state-owned assets. So it must select suitable industry to invest or withdraw its capital according to the basic orientation of the national industry policy in order to incarnate the intention of government' s control. On the other hand, as a market investor with independent accounting, self-management, assuming sole responsibility for its profits or losses, the company must base itself upon the market, establish consciousness of competition, rely on market measures so as to pursue the maximum benefit of capital.Accordingly, it is emphasized that the studying object of this paper has both the universality of general enterprise and some certain particularity. That is, the main business of the company is the capital operation instead of direct production, which demands, that the company will develop business of investment and management guided by the general market principles as well as carry out capital operation and management according to rules of capital market. As to a concrete enterprise, the problem of optimization management of the investment structure of shares is a strategic problem. Different from those general problems such as financial administration, investment management, HR management, the investment structure of shares stands on a higher and wider level which is relatively macroscopical and overall. Therefore, studying from the angle of value judgement of an investment group or a holding company, the author devotes to research the optimization management of the investment structure of enterprise' s shares. He tries to collect and use some cases in order to make the paper more convincible.The paper has three parts.Part one is a general analysis of optimization management of the investment structure of shares, which introduces relevant concepts, analyze the internal and external factors of optimization management, thenputs forward the concrete mode, difference strategy and evaluation quota of optimization management.Part Two introduces current situation of investment structure of CGZ' s shares and its preliminary practice on optimization management. The background of CGZ' s foundation, its orientation of operation, concrete activities of optimization management of investment structure of shares , difficulty and problems will be elaborated in this part.Part three provides some advice and solution for optimization management of investment structure of CGZ' s shares by segmenting the situation of shares' investment based on the above-mentioned construction of optimization management frame and the fundamental judgement of the investment structure of CGZ' s shares.