Research On Strategies Of Market Competition Of Yueyang Mobile Communication Company

With the development of regrouping in domestic telecommunication market, the mobile communication of China has become a focal and hot point in the present telecommunication market competition. At present, domestic mobile communication market's demands have increased continuously, telecommunication controls have been tightened up gradually, and competition levels of the telecommunication market have been advanced progressively. However, under these circumstances Yueyang Mobile Communication Company is facing many-sided pressures coming from the slow progress of market development and the intense competition with other companies such as Yueyang Uni-company and Yueyang Telecommunication Company. Although Yueyang Mobile Communication Company has dealt with the situation positively, the assaults from the market are still grave, such as the serious loss of the old consumers and the continuous decline in the occupation rate of new markets. In order to keep its leading position in the market before the new opportunities and challenges, Yueyang Mobile Communication Company has to adapt the competition, learn to compete, be skillful in competing and finally wins the competition.This dissertation can be divided into three parts. In the first part the author analyzes the present development circumstances of China mobile communication, and emphatically the pressures Yueyang Mobile Communication Company is facing in the present market competition. The author argues that it is an urgent task to have an analysis of the market competition and a study of competition strategies of Yueyang Mobile Communication Company. In the second part, the author analyses the market status quo of Yueyang Mobile Communication Company and points out the striking problems in the present business development of Yueyang Mobile Communication Company. The author also has a comparative analysis with its competitor, Yueyang Uni-Company in the following five aspects: marketing-orientation, price competition, service quality competition, grade image competition and sales network competition. The author also analyses the effect that the newly-spread "mobile city telephone" business has brought on Yueyang mobile communication market. In the third part, on the basis of comprehensive and systematic analysis and research the author proposessix strategies which can promote Yueyang Mobile Communication Company's market competition power.There are three main research methods in this dissertation. First, the method of data induction is adopted to make statistics and induction on kinds of information coming from the market to find out the regular patterns of development in the mobile communication market. Second, the method of comparative analysis is adopted to compare Yueyang Mobile Communication Company with its competitors to seek the inadequacy of Yueyang Mobile Communication Company in the market competition. Third, the method of deep-going interview is used to give interviews to the commission agents of Yueyang Mobile Communication Company in order to keep abreast of current developments in cooperation with the commission agents.This dissertation is based on the author's working experience and lays stress on practicality and operationality.