The Huaihua Mobile Communications Company Customer Satisfaction Research

This research has been done with a sampling survey method. The writer made a large scale investigation on the point of satisfaction with the services from both Huaihua Mobile Communication Company and Huaihua Union Communication Company, and also has made a quantitative estimate on the satisfaction generally and variously . As a result, the writer found, compared with Huaihua Union Communication Company, that Huaihua Mobile Communication Company has absolute advantage, but both are at the medium and low level. This paper, at last, gives Huaihua Mobile Communication Company some suggestions of how to get the satisfactions from customers, in order to improve the management and reinforce its competition in this field.