Sichuan Mobile Communications Corporation Of Market Competition Strategies Discussed

1, Objective and MeaningThe fasting devolopment of Sichuan mobile Communications Markets has created perfect environment for Sichuan economy and pushed the information-process of Sichuan economy. Now Sichuan Mobile Communications Corporations(SCMCC) is of course the leader of Sichuan mobile Communications Markets and is facing more and more competition. How to discover their advantages and disadvantages? How to seize opportunities and avoid risks? And how to carry into execution the proper marketing strategy? This paper will focus on analysis and probing into these problems in order to provide reference to the strategy for SCMCC to make underlying margin.2, Basic Thoughts and Logic StructureIn the paper, the author describes the coming into being and structure of the Sichuan Mobile Markets, then analyses the present competitive situation of the SCMCC through the use of Michael E.Porter's Competitive strategy and Competitive Advantage theory, analyses the internal and external factor of SCMCC by adopting the method of IFE,EFE,CPM, lists the optional strategy. At last the author discusses the perfect strategy in the competitive market for SCMCC by adopting QSPM matrix.3, Main Contents and ViewpointsThe first part: the formation of competitive Mobile Communications market in our country.The second part: the market status analysis of SCMCC in the competitive market.The third part: the analysis of the internal and external factor of SCMCCThe fourth part: the analysis of SCMCC by the method of SWOT.The fifth part: the strategy study in the competitive Mobile Communications market.4, Main ContributionsAfter several-year reformation in management of the Telecommunications system, the Mobile communications market has been developed fast, and all the enterprises in the market have got profit from it, the consumers have got beneficial service. The reformation has got much success. However, the vicious competition on price has appeared and it will destroy the achievement of the reformation. In this paper, the author combinate the theory of strategy management and practice in Sichuan Mobile Communications Market, and show perfect strategy that SCMCC should adopt to face the challenge and get underlying margin. To carry out the strategy, SCMCC can always get more margin and avoid the vicious competition on price. The views in the paper point out the way of the development of telecommunication industry in our country, it can protect the safe devolopment of Sichuan Mobile Communications Market and safeguard the lasting benefit of the consumers.