On The Development Of Personal Financial Services To The Commercial Bank

The personal financial services are also known as the private business of banking. It took into new look in 1980's. With the development of the economy, such kind of business almost met the requirement of all walks of lives. With the increasing demand of resident's desire of managing monetary matters, the business contains the enormous opportunities and promising future. Now, banks offer so many services in the field of personal financial services to the society, and find the new way of making profit.The development of the business reflects the demand of innovation on the financial field. Innovation is the key point of the business. With the help of innovation, the business became more and more sophisticated. On the other hand, the personal financial servics is the important resource of banking innovation.The paper concerns about the outstanding character of the business between the domestic and international market. The author also analyzed shortcoming in china. The divorce operation of financial business, the undeveloped condition of monetary market, the incomplete of privacy rights protection, the imperfect of services.The author pointed the direction of promoting such business to the domestic commercial banks. It includes those aspects, such as paying much attention to the requirements of medium sized income and the rich classes. Running the business properly in different market. Meanwhile, the banker should understand the differences between the daily management of assets and the investment of financial assets.To meet the requirements of the market, the commercial bank should promote the personal financial services rapidly. It is something about the strategies. The banker should set special branch to handle those business. Certainly, the investment on the personal training, the research of the customer's desire and so on are all the important work to the bank. To carry on the business of personal financial services is the way to enrich the culture of commercial bank, also the way to improve the core captivity of the commercial bank.The Chongqing branch of ICBC has offered a special service to the customers, calledElite club. It is the example of personal financial services in the market. The author indicated how to run the business, meanwhile, pointed out how to improve it to meet the challenge of the market.To run the business from good to better, the author offered those suggestion, such as concerning about the financial super viewing policy, setting the entrance examine to the staff, making better market condition to the personal financial services.