The Research Into Enterprise Competitiveness Of Readymade Oil Sell Enterprises

Enterprise competitiveness is a dynamic and combined reflection of the enterprise system, quality, abilitys and resources which not only reflects the comprehensive strength of enterprises, but also reflects the key ability in the competition of defference. After entering the WTO, the speciation pattern in China Petro Industry will be broken, a cometition scene, which faces to the domestic and international oil companies, from management theory, marketing way, technology level, management innovation and etc, has already come. Owing to being in planned economic system for a long time, Chinese readymade oil sell enterprises have specialized without competition in 30 years and its circulation system and operation type has lag behind. It is costly to circulate and short of competition consciousness, compared with foreign oil companies, there being obvious disparity.On the basis of questionnaire and using the evaluation assessment of fuzzy mathematics and level analytic approach, this text sets up customer demand model in readymade oil market and competitiveness model in readymade oil sell enterprises. Then combining the fact in the Changqing readymade oil retail company, we analyse its current situations of competitiveness and questions, and put forward the scheme and suggestions to promote competitiveness. This text includes five parts: the first part is the introduction, which introduces the background, meaning, research approaches and content of this text. The second part is the theory survey of this thesis, including enterprise's competition theory and development, consumer behaviour theory and developmentand etc. The third part recommends main enterprise competitiveness appraise models and appraise methods both at home and abroad. The fourth part analyses the competition state in readymade oil enterprise and customer's demand, and sets up a customer demand model in the readymade oil market. The fifth part studies the key elements of competitiveness in readymade oil sell enterprises, determines the weight of every relevant factor, and finally set up the competitiveness made in readymade oil sell enterprise. The sixth part uses customer demand model and the competitiveness model in readymade oil sell enterprise, to analyse the retail company of the readyraade oil, and puts forward four great strategies to promote the competitiveness in this company . The seventh part is the conclusion and summarizes the research working and the condusion.Hope after the research of this text, it can make many readymade oil sell enterprises clearly understand their own competitiveness states and customer demand states and can give some help to promote their competitiveness.