| Yellow Page is only the supplementary industries of a kind of telecommunications under planned economic system, But with the popularizing constantly of Chinese telephone, Chinese Yellow Page market is as China's economy develops and strengthen progressively, The competition is fiercer and fiercer too. The advertising media which Huang Ye inquires about as a kind of telephone number. CHINAUNICOM, CHINA RAILCOM, CHINA NETCOM heavy trader who runs telecommunications pour in Yellow Page market constantly iron, The fast development of other advertising medias threatermed the existence and development of Yellow Page too at the same time. Yellow Page market of Shaanxi is relatively relatively backward, every main rival of China Telecom has not entered Yellow Page market of Shaanxi yet, But the competition has been already extremely urgent , the number of telephone of Shaanxi Province note-book office is ready to have only, Meet the challenge of the market.Can find out from a large amount of information , Yellow Page has already been redefined to be a kind of advertising media too, The developments of it need and come operation with market economy, break away from the old system. This could offer Yellow Page's real development. Have analysed about Yellow Page market of Shaanxi through the relevant marketing theory in this text, Subdivide Shaanxi Yellow Page market, and has carried on the primary and secondary choice which influences Shaanxi Yellow Page's development to the market that is subdivided. Make up the tactics to the present situation corresponding marketing that makes of Yellow Page of Shaanxi at the same times . And offer for realizing this marketing strategy and propose. It is that is based on reality of the of Shaanxi Province to implement the suggestion, Madethe marketing tactics that this text put forward for goal, had very strong operation quality and actual combat quality , Help telephone of Shaanxi Province symbol note-book office fine implementation this tactics.
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