The Research On The Orgnization And Process Reconstruction Of ZDGX Yellow Page Company

Facing the increasing market competition, more and more business have realized that the formal pyramid organization structure and complex business process is no longer suitable for the challenge of now and future. So many problems have made it unsuitable for the competition and need adaptation and improvement, that is to say organization structure and business process reconstruction of the enterprise are the one of most important way to reformation.Yellow page is a media that provides most convenient and direct way to information communication for the enterprises and consumers. This essay deeply discusses the problem in the business process and organization of the company of ZDGX yellow page through the profound study of advertisement on the yellow page. Also, the article refers to the problem of the rationality both of the organization structure and the department division to see if it is suitable for the enlargement of the company. To examine the operation process of some key departments like production, sales and marketing to find if need reconstruction. If not, we could find out the reason and take proper measures for compensation. Taking the BPR life cycle mode in combination with the S-A model as the prototype, process analysis as the basis, learning from the success experience of the local network business reconstruction for the telecom agency by McKinsey and consulting the management mode of foreign yellow page companies, we have planned to reconstruct the production process, marketing and administration process, advertisement sales...