China's Car Market Marketing And Marketing Planning Study

In 1916, Ford declared that they would deepen the price of T—shaped cars to 360 dollars, which sold for 900 dollars in1909.The huge depreciation made the sale amount from 58,000 in 1909 up to 730,000 in 1916 inconceivably. From then on, automobiles, the exclusive luxuries of nobles came into the life of civilians. Today Chinese Mainland is experiencing the same that happened in America above 80 years before. The auto marketing plan has been brought up into the calendar of franchisers.In China, the automobile marketing research is in the beginning phase and its academic system is also in embryo. At the same time, China is in the course of the foundation of the market economy when the former system is broken drastically and the fresh one is set up gradually. Automobile marketing will face the important evolvement of marketing environment. With the sustain of industry policy, automobile market is on the threshold of golden time for the expeditious development, which the marketing structure must be innovated in order to be fit for the change of the marketing activity.The paper emphasizes on introducing the properties of automobile,automobile market and automobile market exploitation. On this basis, the paper analyses the automobile marketing plan of some domestic mobile brands and embodies the automobile marketing academy, aiming to seek for a particular pattern to adapt to automobile marketing in today's China.I make precise and scientific analysis of automobile marketing activity, combining with my 8 years working experience related to automobile manufacturing and 2 years MBA marketing knowledge. The content is listed bellow:⑴The actuality of the domestic automobile industry and chance or challenge with which the automobile marketing will be confronted.⑵The theory is based on automobile marketing plan(including market orientation,consumer—analyzing,market—exploiting,distribution channel building and keeping,dealer management, consumer keeping, etc).⑶Automobile marketing plan and implementary method. (analyzing the method and process of the promotion in the automobile marketing in virtue of concrete cases).⑷Automobile marketing channel analyzing.