A Comparative Research On Incentive Travel Development Between Domestics And Overseas

Incentive travel is a part of MICE (Meeting, Incentive travel, conference &exhibition) .As a new traveling form, incentive travel becomes popular both in travel market and in MICE market. But in our country the relevant research is few. Based on the analysis &research results by domestics and overseas experts, the paper gives a comparative research on incentive travel development between domestics and overseas.Firstly, the article gives the definition of incentive travel and sorts out the development course of incentive travel both domestics and overseas.Secondly, the article compares the domestic and overseas incentive travel on passengers market trend, destination choosing and professional agencies etc.Thirdly, based on above analysis, the article points out our country has the potentiality to develop incentive travel, but now we face the understanding unclearly about incentive travel and the market operating disorderly, etc. problems and challenges.At last, the paper uses overseas experience of incentive travel development to analyze incentive travel development in our country. The paper suggests that our country need see through the incentive travel and standardize the market and widen the market development and explore the development way to develop incentive travel in our country.The author's research could be helpful to the development of incentive travel in our country, and also benefit the professional agencies of incentive travel.