The Cultural Tourism Planning At Ancient Water Town In Southern Yangtze River (China)

The ancient water town in southern Yangtze River (China) is seen as an important component of the world heritage tourism. Since 1990's, the theme of "sustainable development of the tourism at ancient water town in southern Yangtze River(China)" has continued to receive growing attention in all fields. Based on the review of the research on the sustainable development of heritage tourism all over the world and the survey conducted at ZhouZhuang, TongLi,WuZhen, LuZhi, XiTang, NanXun (china), this paper explored the same themeexsisting at ancient water town in southern Yangtze River from the perspective of the cultural tourism planning.The study is conducted from a perspective of multi-subjects in which the fundamental theories of behavioral geography, economic geography, cultural geography, anthropology, integrated conservation together with the related tourism theories are included. While the quantitative analysis, qualitative analysis and a spatial analysis of the image of tourism destination were used as approaches in the research.The thesis consists of six parts as follows:The first deals with the reason why the author chooses the subject. After presenting the review of related research, it comes to an elucidation on the highlights of the research.The second part analyzes the problems arising in the operation of cultural tourism at the ancient water towns in southern Yangtze River.The third part are mainly concerned with principles of the cultural tourism planning at the ancient water towns in southern Yangtze River.The fourth part analyzes the factors which will influence the cultural tourism planning.The strategy and tactics of the cultural tourism planning are summarized in the fifth part.The paper present nine main strategies as follows:1) To create harmonious natural and human environment for tourists bychoosing the integrated planning model.2) To position different tourism destination images according the marketsegmentation by various cultural tourism planning.3) To fully satisfy the tourists by experience-lay-out cultural tourism planning4) To project the same as well as various tourism destination images of theancient water towns according to local cultures.5) To plan special cultural tourism, encouraging regional cooperation.6) To create a harmonious commercial environment by drawing on the spiritof the commercial culture.7) To promote the information of the cultural tourism planning effectively.8) To hand down the tradition from generation to generation through theinvolvement of the host community and mass organizations.9) To plan as a whole by establishing a particular department.The final part concludes with the suggestion that there are also a lot of tourism sustainable development problems at ancient water towns in southern Yangtze River to be explored in the future.