The Study On The Strategies Of Corporate Identity's Communication For Chongqing Science Association

Communication is the basic method in the construction of corporate image. According to the materials we have possessed, study on the strategies of corporate identity's communication for Chongqing Science Association is almost one gap at present. Therefore, it is of great value on theory and practice to study it. Combining theory with investigating data, the dissertation tries to make a comprehensive and deep study on the strategies of corporate identity's communication for Chongqing Science Association. The dissertation has three parts:The first part is the preface. First, it analyzes the background of the study on the strategies of corporate identity's communication for Chongqing Science Association. Secondly, it analyzes the documents comprehensively. Then, it points out the train of thought, the amis, the methods and steps. At last, it introduces the significance of the study.The second part is about the investigation of the strategies of corporate identity's communication for Chongqing Science Association. After investigating the inner and outer public with questionnaires, it shows the situations and main questions on the strategies of corporate identity's communication for Chongqing Science Association and lays a foundation for the study.The last part is about the strategies. After the analysis and study above, it gives some suggestions on the strategies of corporate identity's communication for Chongqing Science Association. They are the strategies of communicator, imformation, channels, and receivers.