| Among the gaps between china and the world's most advanced level in the field of machine industry, the air-conditioning industry's is the narrowest of all. With 20 year's development, china has jumped to one of the three biggest air-conditioning industry's market has also grown into the mature and fullest ones in our china.Since the technique, function, quality, price of air-conditioner tend to have more and more homogeneity, as producers, they should be customer -oriented, and organize various kinds of business activities according to the consumer's need. These require that the producers not only should make the customers' purchasing more convenient, but also should react to the customers' needs and evaluation about their products as soon as possible. With the continuous improvement in the marketing channel, the efficiency difference between different marketing channels has become more and more obviously, it has been a crucial factor of air-condition's marketing. So the continuous optimization and innovation of marketing channels will be the key point in the air-conditioning industry's sustainable development.Based on the first hand and second hand materials extensively collected, aiming at the situation and problems which exist in the development of the air-conditioner's marketing channel in our country, which the help of the domestic and international scholars' achievements in the research to marketing channel, the author analysis three types of representative model of air-conditioner's marketing channel in china: Haire's, GREE's, and Suning's. Then the author put forward "strategic channel types" and "sharing channel types", these two types of model creatively combined with the developing trend of the air-conditioner's marketing channel. In addition, this paper analyzed the advantage and feasibility of these two models. The author wishes it would be useful for the enterprises of the air conditioning industry to set up their own marketing channels.
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