Jiangyou Telecom Subsidiary Marketing Channels And Strategy Research

The competition in telecom industry is a long-run dynamic process, in which the industry environment, demand of clients and the form of value chain are constantly changing and adjusting.This paper gives a comprehensive review of the marketing theory of telecom channel covers all aspects including the basic theory of marketing channel, its internal features, framework and external systems. We focus on the channel feature of telecom when we discuss the main feature of the channels. We analyze the marketing channel structure being used by telecom companies.Meanwhile, we compared the model of marketing channels used by foreign companies with domestic companies. The marketing flow is discussed with an introduction to the functionality of every component.Being a service provider, participants in the telecom industry have to face the truth that the difference on the service they provide is not distinct and the price strategy can be easily copied. By establishing specific channels, predominance in competition can be insured. Channels have become strategic resources, especially in the furious competitions nowadays. How to take a lead in channels has become an essential issue for telecom service providers. This paper analyses the marketing environment in the construction of Chinese telecom channels and give some advices on the existing problems. All these efforts will contribute to the construction of Chinese telecom channels.