Research On Early Warning And Control Of The Credit Standing Risks Of Commercial Clients

Recent years, the marketing risks of the enterprises in China have increased day by day. They have severely restrained the normal managing activities of the enterprises, and disturbed the development of reforms. Credit standing risks of commercial clients exist all along a transaction, which have closely connections with the management of credit and marketing of the enterprises. In the course of the transaction, the management risks caused by credit have certain signs. Effective early warning and control to credit standing risks can avoid or lessen the loss of sellers. It is beneficial to help enterprises adjust the numbers of their clients at any moment and increase the core competition of the trade net.In this article, the realistic significance of early warning and control of credit standing risks of commercial clients is clarified, and the research objects, contents and methods are defined on the bases of the analyses of the overseas and home research actualities. Given a definition -"Credit standing risks of commercial clients", the root and causes of the risks are analyzed in the light of the type of credit standing risks of commercial clients. At the same time, the basic principle of the early warning system of credit standing risks of commercial clients is elaborated, the operating mode of the early warning system of credit standing risks of commercial clients is brought forward, and the technical methods of the early warning for credit standing risks of commercial clients are probed into. The contents of the early warning management for credit standing risks of commercial clients are emphasized, especially the identification of the signs of the risk, and the counter-measures of early warning and control of credit standing risks of commercial clients are put forward. Finally, the procedures and methods of the control of contract risk and gathering risk are discussed in connection with a job in marketing.Based on the principle of early warning management of enterprises and linked up with practice, the theories and methods are discussed on the inspection, theidentification for signs, early warning and control of credit standing risks of commercial clients. Because the credit system is not perfect in our country in the initial stages of market economy, the enterprises should strengthen the early warning management of credit standing risks of commercial clients. It is not only the necessary action to reduce the marketing risk and avoid the loss, but also the only way to promote the construction of our market economy credit system.