Strategy Research On Business Innovation Of CCF In The Transitional Period Of Access To WTO

During the transitional period from now to 2010, cigarette factories in china should focus on the mainland market. For there will be a great scale recombination between the mainland cigarette factories, which may bring lots of opportunities to superior ones. Nowadays, all of the preponderant cigarette factories concentrated on the enlargement of domestic business, gazing at the 3,400 million boxes cigarette market.Presenting Changsha Cigarette Factory (CCF) as a true example under nowadays market background, the thesis laid an introduction about the composition of the cigarette market, the distribution of mainland cigarette factories, the inner resources and capabilities of CCF. Through "five-power" model and SWOT method, the thesis showed the strength, weakness, opportunity and threat of CCF; targeted strategic objectives, markets and partners; analyzed, selected and confirmed development strategy; and suggested the implement procedure, especially the strategy of merger. It tried to find the theory support for setting up the strategy for broadening the business. Hope it would be of theoretical, and practical significance to CCF and other superior factories during this business expansion period.The thesis drew some details from successful recombination cases outside or inside tobacco industry. Also, some of the idea may be undergo this time. For reasons of limitation of personal experiences and factories confidentiality, the analysis on competitors, target market, and factory position might not be specific and thorough enough. But with more detailed information in the enterprise, the suggestions may become more applicable and sound to support the implementation. Assuring a more powerful promotion in the domestic market expansion and recombination of CCF.