Enhance The Market Competitiveness Of Wuhu Cigarette Factory Brand Strategy Research

With china becoming a member of WTO and the aggravation of the market competition for tobacco makers, The pression of market competition for WuHu Cigarette Factory which belongs to tobacco industry is becoming heavier and heavier.It is the cardinal task for enterprise's implementing sustainable development to improve enterprise's comprehensive strength and market competitiveness. Among the numerous factors influencing enterprise's competitiveness, the competitiveness of the brand is a decisive factor.This paper Summarizes the competition advantage and inferior position and chance and threat faced by enterprise on the basis of analyzing the current situation and the trend of development of world tobacco and china tobacco and the external environment and inside conditions of WuHu Cigarette Factory. Focusing on the issue how to improve the market competition of WuHu Cigarette Factory's brand, taking theories such as marketing, brand strategy and marketing combination as guidance, combining actual conditions of WuHu Cigarette Factory and the rival's current situation, basing on meeting consumers' consumption habits and demands, the writer chooses goal market and goal consumers on purpose and puts forward some strategic policies of effectiveness for WuHu Cigarette Factory on promoting its brand's market competitiveness.