The Research Of The Customer Relation Marketing Strategy Of Dynamic Power

In the twenty-one century, business to business marketing is not easy exploitation, sales and product, but is concerned with the long-term relation of business and customer, business and supplier, business and inner worker, in order to acquire the long-term benefit of cooperators.The thesis is based on the real case. It introduce the basic circumstances of Beijing Dynamic Power Co; Ltd. And analyze the swift mains trade of communications, according to the analysis of the major competitor, the growth of the market, the changing of customer, market shares, the author summarizes the conclusion that Dynamic Power is more competitive in the following aspects: quality of products, degree of customers' acceptance; lower costs of products; sufficient client resources, Wide-spread and ripe net of sales and services; powerful development ability and production ability, There also exits factors That threaten Dynamic Power. For example. Unsteady relations with clients, the limits to the bottom of the price, and the competition between various brands. On the ground of the conclusion, the author brings forward four marketing strategy: Firstly, applying relation marketing theoretics, strategy of Dynamic power is moved up to relation marketing four "CS". Secondly, settling up the cooperation relation with customers. The thesis enacts the relative reification artifice to different customers so that the marketing relations between business and customer accrue conversion from pure trade relations to cooperative partner relations. It can get rid of the threats that the company may be replaced by others. Thirdly, intensifying customer relation management. It discusses that a company should communicate with customers one by one so as to improve their satisfaction and honesty. It must seek ways of meeting customers, most basic need to eliminate the threats from the limit of the cost. Fourthly, it gives suggestions to perfect the service system of Dynamic Power, sets up a separate department to serve customers, and draw up specific measures. It also puts forward the idea of whole marketing and the enterprise is the service department. It discusses that it can eliminate the threats caused by disadvantages of brands to improve the quality of services.