Cnac 609 Hydraulic, Electro-hydraulic Servo Valve Marketing Strategy

With an overall analysis of the marketing environment, interior resource, marketing segmenting, marketing positioning of the largest company in China handling electrohydraulic servovalve as well as characteristics of its products, the paper points out its weaknesses in the marketing area with the aid of the marketing theory and gives some systematic suggestions as to the marketing mix such as product, price, place, promotion, power and public relation, based on discrepancy competitive strategy, 6Ps theory and practice of the company.According to the relevant theory of relationship marketing - a new marketing trend for the 21 century, this paper gives some proposals on how to develop relationship marketing based on CRM, database marketing and interior marketing. It emphasizes on two aspects: first, with the establishment and analysis of the customer database we can adopt enclosure tactics and gradually push the strategy of one-to-one marketing so as to obtain an expansion of customer relationship and value as well as competitive advantages difficult to imitate by the rivals. Second, employ the marketing strategy adopted in exterior market to the inner company, thus enhancing the overall quality of the company by means of interior promotion with powerful human resource management based on the marketing concept.