Research On Marketting Reform About YLS Development Co.,Ltd.

According to managing and operating status of YLS Development Co.,Ltd. using theory of corporation management science, the disseration do research on marketting reform about YLS Development Co.,Ltd. This corporation was originated mainly by local government. During the early time of foundation the load government has maken effort on the corporation, but it can't depart from local government, system was deeply intervened by Management committee of YueLu Mountain National University Science Park, in recently this kind had being exposures some questions, such as the main body is not distinct, the relationship isn't clear, sick of livingness, the speed of development is slow, the service is delayed, the space is limited etc. The disseration do research on how to perform the relationship that among the corporation, the local government, the University Science Part, colleges, scientific institutes, and ChangSha high-tech industrial development zone. Through researching of managing of YLS Development Co.,Ltd inside and outside and analyzing of policies which to be granted by central and local government, the disseration is developed a new idea of marketing reform of YLS Development Co,.Ltd. In this way the local government must exit gradually so as to let the corporation becoming the mainly body of running in deed. In the meantime, the corporation must be merged into ChangSha high-tech industrial development zone utilize efficiently the superiority of colleges & universities and high-tech units in the region, be fully responsible for the implementation of the preferential policies, make fully use of all the platform of science and technology achievement in the zone, to decide the managing and running pattern that will be accord with the regulation of science and technology development. The disseration also expresses some points of view on how to deal with the questions properly such as human administration, property, fax etc. that will come out after the corporation be merged into the zone.