Project Management And Risk Controlling Of Commercial Residential Buildings Development

In the end of 2000, Guangzhou XX Company buys XX massif 106690 square meters in Haizhu district, it is the residential estate to use ground nature, The total price of land is 480 million yuan. To developer, get such a great ground , what kind of project is developed? What kind of house is built to let the market accept? How could make final success on the market of the keen competition? The risk of control system how? How to realize that project value is maximized? Guarantee that the project is developed successfully. This needed to stand on aspects of strategy in fact thinking , management project have come, Could answer these questions .This text analyses for the research object with the economic evaluation of the development item of the house, Through assessesing and develops into analysis of current situation that analyse of economic evaluation of real estate of our country to the project, The analysis of economic evaluation of project of the discussion is the necessity of the human social development. Also in the application and studying in economic evaluation of development item of the real estate of our country primary stage, It popularizes and apply to be for being in conformity with social economy fast development of our country actively to development item further research of economic evaluation. In order to realize that project value maximizes, the method that this literary grace combines with quantitative analysis with qualitative analysis, Combine the characteristics of enterprises of real estates and market competition, through appraising the analysis of method pros and cons to the traditional project, Appraise the law and carries on strategic management to the investment under the uncertain environment fuzzily synthetically after introducing the material object option and systematic risk.Among studying, because xx project locate in Haizhu district of Guangzhou,pass to project macroscopic( Guangzhou city), microcosmic of site at first in case ( the new harbour west way) a lot of respects, such as market survey, environmental analysis and consumer demand,etc. are started with, According to the characteristic of the main competition building, have analysed the advantage, inferior position, chance and threatenning of the project, Having proposed the imagination of differenting from the rival's market orientation, the design in the district is had , innovate on environmental program, Exceed the building around from quality , thus make this building form" bellwether"'s position on the new harbour west way finally. Secondly try hard to get holdof the development of the project all-sidedly on the whole, carry on the planning, selling point analysing, estate management scheme analysis of the basic scheme of the project. In the feasibility study to this project, use the traditional DCF( Discounted-cash-flow) project to appraise the method, Real option method ( strategic management of investment of uncertain environment) and systematic risk fuzzy to appraise law analyse to feasibility of project this that is proved synthetically, Have put forward existing problem and countermeasure and suggestion. Hope project in follow-up develops and play a role in guiding, consult, Take precautions against, control the risk measure to try hard to realize that project value is maximized.