Development Mode Study Of Chinese Media Economy In Transformation Period

The development and reformation of newspapers, magazine and TV is the object concerned by this article. The advertisement market system, modern enterprise institution and pattern of future news group are the emphases. This article also discusses some modern experiences and questions of foreign countries on news group administration.The reformation of Chinese media economy, will have to reform itself on current basis, it is relied on the demand of today's society, may not break away from the special situation of China. So, the first part of this article gives the history of Chinese media economy. Its emphases are the reformation of the management system of our newspapers and TV stations in past, magazines, radio, publication and internet are also discussed here. This part draws the outline of Chinese media economy.In the second part, there are six special topics separately. They are the main problems of today's media economy reformation. At first sight, they seem to be irrelatively. In fact, in my mind, the six topics are six representative questions of Chinese media economy. They are troubles of growing up. The reasons are: 1, The key problems that television media face now are the matchless strong of CCTV and too many regional TV stations. Too much water was added into the milk. It's a key factors affect the development of Chinese TV stations. 2, Too many regional newspapers are still very weak. They have no enough capital resources, easy to be defeated by the competition. At the same time, the regional newspapers are very important for the society, the people and local economy. The development of regional newspapers is a very important question now; 3, Development of magazines. Today most magazines are troubled by deficit, they are not attractive to advertiser. 4, Competition of advertisement market is secure. Market risk is uprising. The heavy pressure of advertising market is a main reason for reformation of media groups. The heaviness of the pressure may be beyond the imagination of most people.5, Could media economy profiteer from the market? As many people are interested in this question, we shouldn't disregard it. It's important to learn from foreign cultures. In the third part, compares the Chinese and foreign media economy. The media market of Shanghai has been considered as a market without secure competition. On the contrary, people always think that the competitions of Guangdong market is very secure. This topic tells its reader: the competition will be inevitable in the future. The market without competition will disappear soon; There are some differences between the management system of China and foreign countries. These differences may be clear up later. The more important point is: the news products and entertainment products, seems to be paradoxical products of media industry. Should newspapers give way to the entertainment products to fit the needs of the readers? This is a puzzle for the media group all over the world. The profit from commercial and politics are different, and it's really hard to make a choice.The forth part inquiries into the problem that Chinese media how to construct the system of modern enterprise. To do this, we should get rid of some old political conceptions. The media has its natural responsibilities to the society and politics. We should maintain the market restriction to foreign capital. (Restriction will be permanent, not temporary. ) On the other hand, the media group should found modern management system as soon as possible. The fifth part is vista and summation of the dissertation.