The Study Of Products Strategy Of Group Health Insurance Of PICA

With the setting-up of China market economic system and constant promotion of reform and opening-up, medical treatment ensured the deep change is taking place in the system. As medical treatment ensures the promotion of the system reform, the demand for the medical insurance of people are strengthened day by day, the space of market of the commercial health insurance will be strengthened gradually too. However, because of the influence of many kinds of factors, the development form of the commercial health insurance still allows no optimist. Therefore, how to promote the commercial health insurance marketing have already become the whole insurance including safe insurance company and faced the problem that and demanding prompt solution together.This text use relevant insurance theories and marketing theories, combine the real state of the safe insurance company, carry on in-depth analysis to the safe external environment condition of health insurance of group and inside condition , have announced the market situation of the safe group's health insurance and supply and demand state, thus put forward the safe products tactics of health insurance of group.This text thinks , because of great environment at present being better, the. safe group's health insurance is facing a fast-developing opportunity. However, must see , in the course of development, too it expose offer by group health insurance not safe it deposit in a lot of problem, such as can't last innovation, it is relatively low to serve the level, the risk is in charge of accusing of the degree of difficulty bigger etc.. For this reason, safe group's health insurance should take taking brand as goal innovative tactics mainly. Particularly, should not merely carry on products innovation, the more important thing is thatshould carry on the innovation of marketing idea and service; Brand goal emphasize through products and service of difference , mould group brand image of health insurance. In addition, this text also improves from the mode of selling, organizational construction and personnel training, the marketing way of the network, strengthen and settle a claim to serve, it is in charge of putting forward the concrete suggestion in five respects of accusing of etc. strengthening the risk.This text analyses and studies to the real example that the sureness of the safe products tactics of group insurance department of Xi'an of insurance company is carried on, its achievement not merely has extremely strong realistic meanings to the marketing of the safe group's health insurance of insurance company, have certain reference value to the research that the relevant department carries on the system of medical insurance too.