Research Of Pricing Of Commercial Housing Based On Game Theory

In recent years, with the development of commercial housing's market, the price of commercial housing attracted the attention of all circles. In this background, from the standpoint of real estate enterprises, the composing of commercial housing's price has been analyzed in this dissertation first, then, game theory was introduced and applied to commercial housing's decision-making, and, by research of the interaction of main participants, the pricing model of commercial housing based on game theory was built as well. Accordingly, the author tried to creat a novel methord of commercial housing's pricing.In this dissertation, the affecting factor system of commercial housing's price was built. Furthermore, the pricing's process, objective, tactic and ordinary methord were analyzed synthetically.In this dissertation, the author discussed the form of land-value by the game analysis between real estate enterprises and government; indicated that difference stratagem would be perfect choice by the game analysis between enterprises; researched into the interaction between real estate enterprise and its client on non-symmetric information condition by their game analysis.The novel pricing methord was produced by synmetizing market-comparing methord, demand-guidance methord, cost-guidance methord and the conclution from game analysis. In this methord, qualitative and quantitative analysis was combined, at the same time, the subjective judgement and the objective calculation was also combined. The last example discussed the whole proceess of the pricing of apartment building, demonstrated that the novel pricing methord was exercisable and effective, and the methord would be valuable for real estate exploiting enterprises.