Application Study Of Fractal Theory In Corporation Dynamic Management

Fractal business enterprise management is a new concept of the organizing management method. In this thesis, I study and discuss the notion that every part of the fractal enterprise is independent, have self-determination to make decision, and can deal with the station and function in an organization. Namely each part all has the excellent ego optimization, ego design, ego creation and ego organizes, but is strict by the huge environment of the whole business enterprise mission. The ability of this kind of enterprise improves awfully, and can adjust its construction to cope with the exterior changes on time. This organizing and management method is helpful to the changeable marketing enterprise. As to the structure of this thesis, the introduction part concentrates to discuss the theoretical research background and study signification of fractal management, put forward the investigative necessity. Then it introduces the development course and present condition. As a result of that the understanding of fractal management is at the stage of explaining the concept, 1 describe the basic characteristic of fractal in detail, and derivate the core of the fractal management. Later it includes the basic concept and characteristics of the fractal enterprise. Only have the business enterprise that established fractal, can then homologous proceeding fractal management. In the following part, it introduces the particular application study in different fields of enterprise management, especially choose organize structure and manufacture process. In the case analyzing part, it includes the thought, frame, implement course and strategy of the CAS system.Creative is the elite of this thesis. Fractal theory, which is the important part of the complexity science, is the most preceding problem of each current investigative field. Both the theory study and the practice study is the immature thought of the author. This text tries to perfect the concept of the fractal enterprise, analyze the characteristic of the fractal enterprise and the concrete application study in enterprise management fields, choose organize structure and manufacture process to show the...