Design For Carving Out Migrant Hotel

In recent years, the developing speed of Travel Industry in China is very fast. According to the statistic data of the government, in 2002, the general income of the international and the national in Travel Industry are RMB 556.5 billion, being equal to 5.4% of 2002 'GDP, which has increased 0.2% compare with the year of 2001.Though on the infection of "SARS" in the previous half year in 2003, in the national day golden weeks there were travels revenue of RMB 34.6 billion which were created the highest record of holiday travel revenue in china for four year. The Travel Industry is turning to a new industry which has had a large scope and a amplitude foreground and also a pullulated so expeditious. However at the same time it has protruded that in china there are so many question in the Travel Industry and other correlation when the demand of the Travel market has rapid increased. In the nation, the hotel industry has developed comparatively hang behind. This is one of the most important questions for what has infected the development of the Travel Industry. In fact, there is the largest inconsistency in the hotel industry in china is : the top grade hotel has been so overmuch, but the low-end hotel has been so overrun, at the present time ,the hotel which has accorded with the consumed demand of the middle class that become too difficult to find which has economy, boon, comfort, shortcut.This discourse is just begin with solving practical problems, creatively lodge a new pattern of managing hotels: Migrant Bird Hotel Chain, that is to make the accommodation operation powerful with cosmically chain management, to reduce the costs and offer high quality humanely services. This kind of management pattern press close to the practical demand of the market and accord with the market developing, it is also powerful workable and very valuable to be consult with for the investors and managers of the tourism .We are sure that there will be large space for profits by investing in Migrant Hotel, and if it become true, the present structure problems of Chinese hotel will be relaxed .By input such ideas asScope economic benefit, modern managements, chain operations etc. We can improve the integrated management level greatly. That powerful competitive pressure can wash out those inferior hotels has very active meaning for the healthy development of Chinese tourism .The Migrant Hotel conception has been present for the first time in the national tourism theory group, which has determined effects on the improvement of Chinese tourism theory.The mostly content and the innovate idea of the paper is: 1.structure the base theory frame of the migrant hotel, give the meaning, character, configuration of organize, opinion of service and strategy of human resource of the migrant by the numbers. 2.supply the analysis of SWOT, latency market and profit impersonally from multi-aspect. It is testified that the programming of setting up the migrant hotel that has both wonderful future and favor profit, is a very good investment. 3.discuss the advanced tactic of marketing of the migrant hotel, apply the marketing tactic which is business model to the hotel in a create way, therefore we can provide the best result of hotel marketing by a low-cost way. 4.put forward and study the suit tactic of choosing the address, put it to important role for the successful hotel managing. 5.expatiate the chain managing tactic which is applied to the migrant hotel. It is that: at the beginning of hotel managing, the direct selling and chain managing will play the important role, and it is necessary for us to sell the share partly, with the development of the hotel, we will sell share more to our partners, when the management is mature. We will adopt the tactic in the way which combining the specific joining and selling share.