Research On The Regulation And Marketing Reform Of Chinese Air Transportation

Since reform and opening up, China is making great headway in air transport industry. With the rapid increase of market demand, its business enlarges dramatically. During the period from 1978 to 2002, the total volume of airfreight increased from 299,000,000 ton kilometer to 16,500,000,000 ton kilometer; the volume of passenger transport increased from 2,300,000 to 85,940,000, the annual average increase rate of total volume of airfreight and passengers was up to 18.2% and 16.3% separately. The total volume of airfreight ranked the fifth in 2002 from the thirty-seventh in the year 1978 among the contracting parties of International Civil Aviation Organization; the volume of passenger transport came the fourth from the thirty-third (all the above-mentioned indexes do not include the volume of air transport of Hong kong and Macao), and joined the ranks of big aviation powers.With the globalization of world economy, the globalization and liberalization of air transport industry has become the irreversible trend of history. Compared with the developed countries, CAAC is not a aviation power absolutely in scale of fleet, competition capability and management level. Therefore, how to change from a big aviation country into a aviation power is a major issue facing CAAC. The experience from all over the world, especially the developed countries, shows that the regulations of the government, and loosening rules and regulations play an enormous role in the development of air transport industry; properly loosening rules and regulations can optimize industrial structure, improve the production efficiency, and at the same time, benefit the consumers. This shows that research on the rules and regulations of the government and regulations reform of air transport industry are of realistic importance for the development of China air transport industry.CAAC introduced competition mechanism and formed initiallythe oligarch competition structure which multi-airline companies coexist by in-depth reform of administrative system reform, loosening the rules and regulations of the government and striving for separation of the functions and responsibilities of the enterprises from those of the government. Domestic theoretical circles think that it is a successful attempt to break industrial monopoly and promote competition; and it's an important case for research on system reform and market competition. However, at present, the problems and contradictions in air transport industry of China are still very sharp, and we have the long way to go before attaining the goal of loosening regulations?achieving the marketing of air transport industry.This article gives priority to the impact of rules and regulations of the government on the development of air transport industry, and puts forward some suggestions on regulations reform.This article is divided into seven sections to probe the regulations reform of air transport industry. Section One, analyzes the reason for the rules and regulations of the government, and loosening rules and regulations with the theory of economics; Section Two, analyzes the industrial characteristics of air transport industry in detail, and make explanations on its natural monopoly and competition from dynamic developing angle; Section Three, puts forward some new ideas for regulations reform through research and drawing on the experience of foreign air transport industry. Section Fourth, analyzes the experience and course of the reform of China air transport industry with actual evidence and show the motive force of reform; Section Five, indicates air transport industry of China has gone into the competition stage of oligarch monopoly by analyzing the market structure and market behavior, etc. of air transport market. The regulations of the government should aim to safeguard the consumers' interests, promote industry to develop in a healthy way and improve the production efficiency of enterprises. Section Six, analyzes the status of air transport industry, indicates the obstacle and problems existing in such...