Strategy Research On China Offshore Oil Service Corporate

With the developing of global economy and information economy, the competition is more and more intense. So the corporate had to be circumspection for avoiding the deathblow. The petroleum is an important strategical material that is concerned with the nation's independence and existence. Thus, the government pay more attention to the management of the oil field. In this case, strengthen the research on the oil field's developing strategy is significant in instructing the practice.This article studies the China Offshore Oil Service Corporate strategy generally, and introduces some proposal on grafting and implementing the strategy for the corporate to learn from.Firstly, the author analysis the world-wise petroleum industry's developing, points out the prospect of the Chinese ocean oil and gas, and review the corporate' experience and taking what kinds of strategy at each period.Secondly, overview the theory of the developing strategy which included the strategy's evolvement, the main sects and the strategic process.Thirdly, research on the environments. Analysis the general environment, the international petroleum service corporate's conducting actuality and its influence to Chinese corporate, also analysis the internal environment.On these basis, connecting with the fact of corporate, the article setting objectives, grafting a strategy, especially on the core strategy including Cost Leadership Strategy, Vertical Integration and Expand Into Foreign Markets selectively.Finally, it puts forward some actions to implement and execute the strategy. Design the department's strategy to conduct the work of the market department, the financial & account department, the production department and the research & development department. Then, put forward finesse—the capital control. And build the organizational structure to assure implementing the strategy. Building a strategy-supportive corporate culture, which is important to the strategy's implement. Last, design a stimulate system contained rewards and welfare to encourage the labors to work hard.