The Influence Research Of Medicine Public Bidding For Sale Battern Of Medicine Production Enterprise

Since reforming and opening up to the outside world, the medicine production enterprise of our country has gotten fast develop. Now, the medicine production enterprise of our country has the approximate homes more than 6000, can produce the output of the most of medicines. Though, it is less that the medicine production enterprise of our country have gotten rapid advance in the aspect of production, but the medicine production enterprise of our country also exists such as enterprise scale, product identical, enterprise lack research and develop ability etc. problem. Since the phenomenon of product same quality of medicine production enterprise is serious, cause medicine market to compete to aggravate. A lot of medicine production enterprises adopt high price strategy generally, on sale means with sale pattern with money (to support sales commission do promote sell). As a result, cause medicine price to be empty and high, medicine profession unhealthy tendency is current. Country has enacted the medicine policy of public bidding, main purpose is for reduction empty high medicine price and for reform and put in order regulation for medicine circulation link, Since medicine public bidding has reduced medicine price considerably, has reduced the profit space of medicine production enterprise, has so produced huge influence for sale pattern of medicine production enterprise existing, So, under the medicine background of public bidding pharmacy enterprise how to establish new sale pattern to medicine production enterprise particularly important. This paper analyse the influence of medicine public bidding to sale pattern of medicine production enterprise, study under the medicine background of public bidding medicine production enterprise how to establish new sale pattern, finally for now medicine public bidding make some suggestions. The place of the innovation of this paper:First,have studied the option of sale pattern of medicine production enterprise of our country under the background of medicine public bidding.Second, analysed the problem that exists in the medicine work of public bidding, and have studied the method of solving problem.