The Theory Of Symbolic Interaction And The Establishment Of Tourists Destination Image--Taking The Taihu Lake As Example

With the tourism industry flourishing nowadays, both the tourists and the tourist destination come to pay close attention to the importance of the tourist destination image. Domestic or international Experts and scholars fully realize it, and study the tourists destination image. Based on the achievements in scientific research, this thesis further studies the tourists destination image using the theory on symbolic interaction of sociology, and points out that it has widely using space in establishing the tourists destination image.Under the patterns of symbolic interaction, this thesis concludes the integrated symbols about tourists destination image, and illustrates the forming course of individual tourists destination image and entire tourists destination image.After analyzing the current situation of Taihu Lake's tourism and comprehending Taihu Lake's tourism advantages and disadvantages, this thesis refines the elementary symbols of Tailhu Lake's image and establishes Taihu Lake's tourism structural system of tourists destination image: the space Tailhu Lake taking ecology as base, culture as main part, leisure as focal point, health as supplement. This thesis still puts forward a series of thoughts of ecological tourism products, cultural tourism products,leisured tourism products and sports tourism products. In the end, this thesis points out that the tourists destination should occupy the active position, take active measures, and guide the tourists to establish the tourists destination image which is beneficial to the tourists destination in the course of the establishing the tourists destination image, that is the course of self interaction, he-I interaction or group interaction.