Research On Business Of Sports Agencies In Beijing

With the highly commercialization and profession of sports, sports business and sports industrywere boomed around our nation through the last ten years and hence brought sports industry moreopportunities in Beijing, especially after we won the bid of 2008 Olympic Game. Meanwhile, as amedia between athletes, sports clubs, sports organizations and sponsors, sports agencies involved inmost of the sports business such as athletes transfer and events management, take a more and moreimportant role in promotion of sports business. But now sports agencies face up lot of roadblocks such as confine of sports administration systemon their way of getting bigger and more professional. Reference sports business publications ofdeveloped countries, research on business operations of sports agencies in Beijing, I worked onsolutions for this issue. The main conclusions are as follows: 1 Currently, most of the sports agencies in Beijing are small and un-developed. Most of thesports agencies' annual revenue is very low except for several events agencies. Only three agenciesreceive big amount of sponsorship every year and hence have a high annul revenue, the others receivefew sponsorship. 2 Only few of the sports agencies in Beijing are well established and lunched more than sevensorts of sports business. But for most of the agencies, they concentrate on one kind of business while atthe same time, introduced several other sports business as well. Most of the sports agencies in Beijingprovide comprehensive sports services. 3 In most of the sports agencies in Beijing which have introduced athlete represent business,they prefer international athlete transfer business than domestic transfer because of high commission.Sports agencies also arrange athletes join a series of domestic and international games, deduct part ofthe competition fee as commission. Sports agencies always try to sell athlete as mouthpiece forcompanies, but only a few superstars' brand name were well developed. 4 There are three main roadblocks for sports agencies to promote their business: un-developedsports market, lack of professionists in business management and, small size and non-professionaloperation. But now our government already realized such a situation apply to educate our own sportsmanagement persons. 5 The change of sports policies or regulations, competitors in market and change in sportsindustry are the three main risks for sports business of sports agencies in Beijing. The governmentalready notice that and encourage the development of sports business, but they didn't work outpractical regulations or systems. 6 Work our more effective marketing plans, strengthen human resources construction, adjust andkeep the develop strategies, redesign company's organization construct and management mode,identify and cultivate core business are the main four problems that should be solved by sports agenciesin Beijing.