The Research On The Red Flag Product Competitive Power

After the Chinese car market in 2002 appeared the phenomenon of the well sprays". Chinese car market has become the competition ground of each car brand of domestic and international. The 2003 also became a year the most vigorous in competition and the most complicated in structure and form on Chinese car market. Although the market requires is increase continuously, however the sale of red flag car has been being in a rut, the product competition ability also descends gradually. If the red flag car does not proceed to reform thoroughly, will be eliminated in market compete necessarily.This paper studied the related data and the market expressing of cars of domestic and import, nation related policy in car profession and every kind of development of abroad car business enterprises aim at the Chinese market in 2003. It analyzed the cars market synthetically in 2003, proceed the estimate to the development direction of cars in China in 2004. Detailed analysed the performance of red flag car in car market competition, indicated the necessity of red flag car proceeding the basic replace, and established the homologous counterplan aim at how to increase its product competitive power.This paper collected widely and induced realities of cars product competitive power and data of evaluation, systematically analysed and studied a series of restricting factors. Then, first step built evaluation target and target system of cars product competitive power on the foundation and provided the some reference for the country cars business enterprise and the consumer.