Investigation On D'long Capital Management & Investment Pattern

With the development of our marketing economic, our enterprise-operating mold is changing from product one into capital one. How can we encounter the coming era of Chinese production and globaleconomy? Who plays the main roles--government or enterprise? Howabout the future of family enterprise? Where will it go? This article intends to survey the process of penetration and expansion of D'long, a once private-owned enterprise, who has been one multi business giant involving in primary product, tourism, capital investment, mobile accessory, etc. the company has built up contemporary enterprise system and high efficiency management hierarchy which contributes to the unique core competency and privilege of economic scale.Case study methodology will be applied in this paper which focusing on how D'long implemented capital investment and management, further deepen disclose its profit pattern on strategic investment.Brief introduction on theory, patterns and application of Capital Investment & Management will be presented at first. Inducement of D'long's investment categories and structure, further detail description on its eight subsidiary and associate companies will be further disclosed. Inducement of framework of D'long's traditional business, analysis of the investment intension and basement will be applied.Investigation on integration of Capital in term of case study on severalsubsidiary companies, by means of comparison with Haier, Yian, bring about the unique capital management and culture cohesive which contributes to D'long's success. Investigating the reason behind the success of D'long, namely the unique company culture and extraordinary strategic vision from senior management will be involved.Finding from research shows that Capital management and integration consolidate traditional industry by merge and acquisition in both domestic and global market that help the company to achieve profit maximum, hence formulate the 'core competency'.